Social Media Marketing

I managed the Facebook and Instagram accounts for National Colony Realty, a real estate company in the Turks & Caicos. My responsibilities included content curation, photography and video, graphic design, copywriting and email marketing.

Over a two-year period, social media accounted for nearly 15% of all website traffic (vs a 2.95% industry average). Marketing emails generated an average click-through rate of 9.3% (vs the industry average of 5%), with one higher-performing email receiving a click-through rate of 17%.

Visit their Facebook page.