No marketing strategy is complete without compelling copy — the kind that stops readers dead in their tracks and makes them hungry for more. The kind that makes your brand memorable and builds trust with your audience.
The kind that sends people to your website, your inbox, your store.
I’m talking about content that converts readers into customers. At Content Cay, I create content that grabs the attention of your target market and drives customers to action.
Content Cay was born from a lifelong love of storytelling
My passion for helping businesses grow began in 2009, while working as a reporter in Southwest Florida during the Great Recession. Every week, I wrote about a different local business as part of a “Success Stories” series. After a story was published, business owners often reached out to me to share how their companies were flourishing as a result of their feature.
Sharing their stories felt good, and knowing I was helping them and the local economy grow was the cherry on top.
Since my newspaper days, I’ve written magazine features, blog posts, website copy and book content. I work with the philosophy that the key to effective copywriting and attention-grabbing content is strong storytelling.
And I still get a thrill from helping businesses thrive.